Case Study
Elite MedSpa Growth System
A full-funnel transformation: website redesign + social media rebrand + Google Ads + event execution — built to increase visibility, credibility, and conversions. This case study highlights the measurable growth achieved through my strategy, design, and content systems.
Website Traffic
0%
Viewer + retention growth (post redesign)
First Month UX Impact
0%
Traffic jump after initial website build
Instagram Growth
0+
From ~80 → 206+ followers
TikTok Growth
0+
From ~65 → 205+ followers
Luxury UX + Conversion-Focused Website
Built a clean, premium website experience aligned with Elite MedSpa’s luxury aesthetic. Improved page structure, service organization, call-to-actions, and content flow to increase trust + bookings.
- Full website restructure + service architecture
- Premium UI / typography / spacing system
- High-converting CTA placement + layout logic
- On-page content copy edits for clarity & professionalism
Result Highlights
Social Rebranding + Content System
Rebuilt the visual identity of social platforms with consistent branding, premium design direction, content themes, and professional photography/video strategy.
- Brand identity alignment: colors, typography, tone
- Curated post designs & reel strategy
- Professional content days + editing templates
- Improved consistency and audience trust
Audience Growth
Google Ads Setup + Optimization
Created an ad structure designed for visibility and lead flow. Focused on tracking, landing experience, and local intent keywords to drive conversions.
- Campaign structuring by service & intent
- Ad copy testing + audience targeting improvements
- Landing experience optimization
- Conversion-oriented funnels
Performance Strategy
The system focused on increasing qualified clicks and turning website visits into booked consultations. (Insert exact ad stats here anytime.)
T-Shape 2 Event Campaign Execution
Built and executed campaign materials to create excitement, credibility, and appointment momentum around the T-Shape 2 machine + body contouring services.
- Campaign concept + promotional structure
- Social content planning + awareness push
- Website messaging and CTA support
- Event marketing positioning & urgency strategy
Launch Outcome
Elevated demand through structured campaigns, professional presentation, and conversion-first messaging.
Growth Proof (Visual)
Visual reporting is essential for credibility. These charts demonstrate measurable improvements after implementation. (You can edit numbers anytime.)
Website Growth Over Time
Social Growth (Instagram + TikTok)
Deliverables
- Website layout design & UX strategy
- Landing page conversion improvements
- Content structure + brand tone system
- Social branding templates & content planning
- Google Ads campaign structuring
- Event campaign support (T-Shape 2)
Strategy Method
- Luxury feel: consistent typography, spacing, and hierarchy
- Trust & authority: proof-based content and professional visuals
- Conversion focus: CTAs, booking path, speed and clarity
- Growth tracking: clear metrics & reporting visuals
Project Credit
This growth system was planned, built, executed, and optimized by Bilal Katabay — including design, strategy, content direction, event marketing, and performance improvements.